마케팅 조사 박물관 카페의 마케팅 전략 제안(영문)

마케팅 조사 박물관 카페의 마케팅 전략 제안(영문)

[마케팅 조사] 박물관 카페의 마케팅 전략 제안(영문).pptx

목차 1. Introduction (1) Introduction (2) Hypothesis 2. Analysis (1) Frequency Analysis (2) Factor Analysis (3) Regression Analysis 3. Suggestion 본문 Variable Preference of cafe that is close to place for study like reading room • Close to public transit • Close to school shuttle bus • Close to convenience • Located on ground • Located by road • Place which has fresh air • Easiest finding in building • Clean place • Not crowded • There are no stair • Near by other cafes • geographic proximity of colleges Not enough to explain our hypothesis Comfotable factor 3 affect customer satisfaction strongly 본문내용 tisfaction 1. Introduction (1) Introduction (2) Hypothesis 2. Analysis (1) Frequency Analysis (2) Factor Analysis (3) Regression Analysis 3. Suggestion Index Introduction Location 1st floor of the Central Memorial Hall Product Ordinary Cafe Product Korea Univ. souvenirs Circumstances Museum cafe have unique locational characteristic Museum Cafe Hypothesis How much cafe’s location in K