국제경영 애플의 앱스토어 운영 사례(영문)

국제경영 애플의 앱스토어 운영 사례(영문)

[국제경영] 애플의 앱스토어 운영 사례(영문).pptx

목차 App store How to register and buy Apps in App store What Is App store (business model analysis) Benefits of App store Apple’s business strategy App store Analysis App store Analysis - problem Suggestion for App store The Meaning of App store to Apple 본문 An "App" store is an online distribution platform that allows both creators and resellers to sell their products without the use thephysical distribution. App stores have become popular because of smart phone and tablet use Physical distribution (CD) need supply chain management - Limited producers/ retailers - Carrying cost - Need Capital investment - Have a bullwhip effect - Need for accurate sales and operations forecasting Digital distribution (MP3) no need supply chain management - Removal of the majority of the physical distribution supply chain - Reduced time for design to sales - No production bottle neck - Reduced carrying cost Problems / limitations - Needs own server to offer download - Has to notify its S/W with lots of cost - Joins with credit card company - Lacks of feedback from customers - Limited producers App store (digital hub strategy) finally developer can focus on developing S/W and lower costs - Don’t need server to offer down load - Meets customers without cost of advertisement - Don’t need to join with credit cardcompany - Gets lots of feedback from customers 본문내용 ss model analysis) Benefits of App store Apple’s business strategy App store Analysis App store Analysis - problem Suggestion for App store The Meaning of App store to Apple App store An "App" store is an online distribution platform that allows both creators and resellers to sell their products without the use the physical distribution. App stores have become popular because of smart phone and