설화수 마케팅전략분석 파워포인트 발표자료영문자료

설화수 마케팅전략분석 파워포인트 발표자료영문자료

설화수발표.pptx

목차 BRAND NAME BRAND HISTORY Succession of Sulwhosoo(雪花秀) -Total Sales of [Amore Pacific] these days -Sales figures of [Suhl-whoa-soo] How could Sulwhosoo(雪花秀) Succeed? 1.Successive entry to market Segmenting Targeting Positioning 2.Buzz Marketing How could Sulwhosoo(雪花秀) Succeed? MAKETTING MIX : 4P PRODUCT PRICE PLACE PROMOTION SWOT 본문 Product differentiation -launch Herbal cosmetics made out of 5 different herbal medicine extractions to market -the brand containing the keywords from eastern philosophy Price differentiation -Set price equal/similar toforeign brands image differentiation -in position of unique luxury cosmetics which contains South Korean atmosphere 본문내용 How could they succeed? Conclusion(4P , SWOT) Successful entry to market Buzz marketing Sulwhosoo (雪花秀) means snowflake-water in Korean, is named to show that it can give snowflake-like beauty and elasticity to women’s aged, dry, and rough skin. BRAND NAME [Sulwhosoo] BRAND HISTORY BRAND HISTORY 1967. Research traditional oriental beauty treatment which focused on ginseng 1973. Developed [Amo 하고 싶은 말 신촌 Y대 경영대학 수업 기말과제로 제출한 설화수 마케팅전략분석 파워포인트 발표자료입니다. 각페이지 슬라이드노트 중간중간에 발표시 사용할 스피치대본도 첨부되어있습니다. 설화수 마케팅사례 발표준비하시는분들께 많은도움될겁니다^-^